Posts Tagged ‘Mini Cooper’

The Greatest Movie Ever Sold

September 4, 2011

Morgan Spurlock - He's not selling out. He's buying in.

So clever! Morgan Spurlock makes a film about marketing, product placement and advertising completely financed by marketing, product placement and advertising. A documentary showing Morgan pursuing 1,5 million dollars to fund his documentary in an interesting and humoristic way.

And how long does it take until he’s being ruled by his sponsors, having to obey all their demands, until he’s completely selling out? He’s not selling out. He’s buying in.

First time I’ve been to a drive-in cinema. Great experience. Comfy seats. No noise from fellow spectators and you can talk as much as you want.

It was organised by Stockholm International Film Festival and sponsored by MINI Cooper where they took the chance to showcase the new model coming out, and everyone who came in a MINI were let in for free. Just for me to drool over.

blue Mini Cooper

I wanted a MINI before and I’m determined that I will have a MINI eventually. I want to try POM. I need to test Mane ‘n Tail. And I now know what JetBlue, Ban, Sheetz and Hyatt are.

And my birth-city is suddenly so much more appealing. No billboards. No posters. São Paulo, a metropolis with no visual pollution.

There have been talks about making a sequel to see if the film have had any effects on the businesses shown in the film. Morgan Spurlock has to stop talking about it and start making it.

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